Why is WWE PG and TNA isn't?

I think WWE is PG because they have more fans that are Kids and some parents don't want their kids watching something that bad (like you said with AJ sticking that fork in Dreamer's eye), for example when R-Truth went to a heel he was smoking in front of crowed and I was watching it at home and heard some parent yell "Think of the children" and "My child is here". They were not happy that the WWE let Truth do that. But TNA does have some Kids fans but not as many as WWE does. Plus TNA is still trying to get their rating up. Fact is that the rating went down when WWE went PG. I personal think that WWE need to get over the whole PG area and go back to TV-14 cause the matches are getting boring and they having a lot of segments while TNA matches are more fun to watch because they have blood they have chair shots but TNA does need to do the same to cut down on the segments